About the Client
WealthFluent (formerly Ripsaw) is a U.S.-based fintech company. They are on a mission to democratize financial planning. By combining portfolio tracking, goal setting, and self-directed investment tools, they help users control their financial future. WealthFluent needed a partner to transform their platform from a passive tracking tool into an intelligent companion.
Service Type: AI Development, SaaS Development
15+ Specialists Involved
6 Months to AI Launch
100% Regulatory Compliance
Challenge
The client approached us with a clear vision: Make finance feel friendly.
Their platform was powerful, but users felt overwhelmed by charts and numbers. WealthFluent wanted to bridge this gap with an AI companion that could explain complex data in plain English.
However, they faced two critical hurdles:
- Trust & compliance: The AI needed to provide helpful insights without crossing the line into "financial advice," which triggers strict legal regulations.
- Data overload: The system had to process massive amounts of live transaction data in real-time. A slow chatbot would kill the user experience, but a fast one risked hallucinating (making things up).
They needed a partner who could balance speed, security, and absolute reliability.
Strategy
We moved beyond standard chatbot integration to build a true Financial Intelligence Engine.
Our pillars:
- Guidance over advice: We engineered the AI to act as an educator. It analyzes data and offers educational insights, empowering users to make their own decisions while keeping the platform compliant.
- Hybrid intelligence: We combined the creativity of large language models with deterministic logic. This means the AI writes the friendly text, but a calculator does the math — ensuring numbers are always 100% accurate.
Seamless onboarding: Instead of a boring tutorial, the AI interviews new users, helping them set up their profiles and goals through a natural conversation.
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