In this digital age, companies need relevant content, an appealing website design, and a community of loyal customers to grow their businesses. However, they can't expect to gain the highest market share from product sales if they don't have a mobile-friendly website. As a result, visitors instantly lose interest in educating themselves with a brand and might exit your page if it won't load quickly on their mobile devices.

If entrepreneurs start enabling a mobile-friendly website, they can provide a positive user experience with a shorter page loading time. Readers can easily share these insights on their social media channels as they enjoy their web content and gain sufficient information about brands. In addition, they'll achieve higher search engine rankings since all their backlinks will direct their leads to the exact domains rather than splitting between desktop and mobile devices.

In this article, you'll learn five surefire strategies for developing a mobile-responsive website for your company in 2022.

Select A Mobile-First Template

Traditionally, web developers had to plan the layout and other components of a website that match the dimensions of desktop devices. With a mobile-first website template, website owners serve the browsing experiences of mobile users first. This approach is about selecting a font that looks impressive on mobile screens and reducing the use of multimedia to showcase the content.

Before investing in a responsive template at sortlist.co.uk, you should test it first to see its efficiency and aesthetics. Then, you have to examine the page loading speed to ensure that your pages will rank higher in search results so you can attract organic visitors. After that, ensure the website works smoothly on all types of platforms and browsers your target readers use. 

Enable Image Optimization

Dealing with mobile devices requires you to develop photos with the smallest possible document size without reducing quality. You have to ensure that your content viewers still receive clear and sharp images on whichever screen they're viewing so you can evoke the right emotions from them. Since the bandwidth of a mobile device is smaller than desktops, it may cause a longer loading time if you don't optimize its size.

With the innovation in camera resolution and quality, photos have become more extensive in size. Fortunately, you don't have to keep up with these heavy images on your mobile-friendly website by compressing them to a lower quality level. Once you combine resizing and compression, you'll get the best outcomes for your pictures because users won't perceive slight differences in them.

Another thing you must consider in enabling image optimization on your mobile-responsive website is by ensuring appropriate proportion. Also, you must understand the necessary largest pixel dimension and try not to exceed that by using a pixel-based image manipulation program to downsize. Furthermore, you must assess your web developer and site hosting server to ensure that your pages are correctly coded, providing your visitors the best experience.

Build Mobile-Friendly Pop-Ups

All marketers want to engage their web visitors and convert them into loyal customers without damaging their user experience. When used effectively, pop-ups can improve the success of a website if it's used on a desktop. As a result, they have the power to grab the attention of the visitors since these elements instantly show up whenever they land on a page.

While others believe that completely removing pop-ups enhances their websites, you can still develop them into mobile-responsive ones with the help of a digital solutions company. A service provider can help you stay compliant with a search engine by showing non-intrusive pop-ups and hiding them from your existing subscribers. Alternatively, you should only set the pop-ups on landing pages that only your non-organic search traffic sources will receive to utilize their benefits without affecting search engine optimization (SEO).

Another effective way to establish mobile-responsive pop-ups is by delaying loading these elements. With that, you must test them on various iOS and Android devices before making them available on your website to check whether or not they take up too much of the screen. Also, you should save the visitor's preferences, so you won't have to serve them the same pop-up more than once and ensure a positive user experience.

Enable Single Thumb Navigation

Modern mobile owners love using a single hand to browse their favorite digital platforms to enable their other hand to rest. You must ensure that your site is easily navigable with one thumb and requires zero pinching. On the other hand, if they have to pinch to zoom on your content, the text is probably too small, which shows an unoptimized browsing experience.

As you design mobile interfaces, you must make your targets big enough to boost their selectability to enable single-thumb navigation. Since most visitors browse a website using a touchscreen device, you must ensure that the menu navigation and the buttons can facilitate extra-large fingers. This strategy enables on-screen targets to be easily selectable and eliminates most accidental taps from the user experience. 

Craft Shorter Yet Direct Content

Most mobile users have a shorter attention span than desktop viewers because they can quickly swipe throughout the screen with minimal interest. If they tap on your page and get a glimpse that they have to read lengthy content, they might end up closing the page and jumping onto something else. On the other hand, if you create short and indirect content, you might not be able to effectively deliver your brand message to them, which might not encourage them to purchase your products.

As you compose your web content, you should create powerful introductions by providing your readers with the most valuable information. In addition, you should avoid excess details and break text into shorter paragraphs so your ideal customers won't have to consume redundant content. Moreover, you must get rid of irrelevant and unnecessary words by measuring the readability of a text.

Key Takeaway

Regardless of your company's size, you have to ensure the responsiveness of your website so you can deliver the needs of your ideal mobile readers. With these five strategies, you can develop a mobile-friendly website that allows you to sustain the interest of your leads and customers. In turn, you can achieve a higher rank in search engines that will help you attract a wider audience who can become your loyal clients and improve your online presence.

p.s. If you need professional assistance to create a mobile-friendly website, contact us. Akveo is a world recongnized software development company with a deep expertise in front-end development, UI/UX design, and cloud. For more information, check our services and case studies.